Juan's World

Guitarist, Composer, Writer, Publisher


"Amplification and Classical Guitar: The Search for Natural Colors," Classical Guitar magazine, Summer 2019

“Impact Module,” Library Publishing Curriculum (Open Textbook/Open Course), Educopia Institute and Library Publishing Coalition, February 28, 2018

"Water Wearing Stone: Practical Matters of Classical Guitar Composition," Classical Guitar magazine, Summer 2017

"Innovation and the Publishing Start-Up," in Choice magazine's University Press Feature: "Embracing Change: Innovation at the University Press, Bill Mickey, Choice May 2017 vol. 54 no. 9

"Improvisation and Classical Guitar," Classical Guitar magazine, Summer 2016

"Guitarrerors de Madrid," Classical Guitar magazine, Spring 2016

“Zen and the Art of Metadata Maintenance,” Journal of Electronic Publishing, Vol. 18, Issue 3, June 2015, DOI: http://dx.doi.org/10.3998/3336451.0018.305

“Summit or Abyss,” Journal of Electronic Publishing, Vol. 14, No. 1, August 2011, DOI: http://dx.doi.org/10.3998/3336451.0014.110

“The Open Textbook: From Modules to Mash-Ups” and “Hyperactive: The Digi-Novel” in Kalantzis-Cope, P. and Martin, K. G., (eds.) Properties of Technology: Mapping Emerging Digital Spaces in Contemporary Society, 2010, Palgrave Macmillan, New York, USA

“The Progression of Digital Publishing: Innovation and the E-volution of E-books,” International Journal of the Book, Vol. 7.4, 2010 (download)

“Innovation and the Future of E-Books,” International Journal of the Book, Vol. 6.1, 2009 (download)

Translation of “Angels and Apocalypse” by Tina Escaja, in La Gaceta, Fondo de Cultura Económica, Mexico, 1994

Hermanos, Spanish-language play, University of California, Santa Barbara Honors Thesis



"Collaboration Lab: Professional Development/Transferable Skills" (Chair), Association of University Presses Annual Meeting, Detroit, MI, 2019

“Extending and Measuring Impact,” “The University Press and the Library Publisher: Professional Development,” and “Getting the Word Out: Strategies for Reaching Your Readers,” Library Publishing Forum, Minneapolis, MN, 2018

“Marketing, Promotion, and Publicity for Impact,” (keynote address in Spanish), 13th Annual Editorial Processes Conference, UNAM, Mexico City, 2017

“Open Educational Resources” and “Peer Review: Library Publishing and New Models,” Library Publishing Forum, Baltimore, MD, 2017

“Zen and the Art of Metadata Maintenance” (Slideshare) and “Library as Publisher,” Society for Scholarly Publishing, Arlington, VA, 2015

“Ethics and the Publishing Start-up,” George Washington University Ethics and Publishing Conference, Washington DC, 2015 (Slideshare)

"Library as Publisher: New Publishing Ecosystems," Washington Research Library Consortium, Washington DC, 2015 (Slideshare)

“Word Play: Interactivity, Gaming, and Digital Texts,” Writer’s Guild of Sweden, Stockholm, Sweden, 2011 (Slideshare)

“The Evolution of Digital Textbooks,” Text and Academic Authors Association, Albuquerque, New Mexico, 2011

“E-book Production and Distribution” (presented in Spanish), VIII International Conference of University Libraries, UNAM, Mexico City, Mexico, 2010

“The Evolution of E-books: Transformation of the Relationship Between Readers, Authors, and Libraries” (keynote address in Spanish), IV Conference of Academic Librarians of Peru, 2010; (in English) Statewide California Electronic Library Consortium annual meeting, 2010

“The Future of Digital Textbooks” (moderator), Tools of Change, New York, 2010 (Program; Slideshare)

“The Progression of Digital Publishing” (keynote address), Seventh International Conference on the Book, University of Edinburgh, Scotland, 2009

“Digital Publishing: Toward a New Profession?” (keynote address in Spanish), Guadalajara International Book Fair, Guadalajara, Mexico, 2009

“Innovation and the Future of E-Books,” Sixth International Conference on the Book, Catholic University of America, Washington, DC, 2008

“Catching the Long Tail with Print on Demand (POD) and Short Run Printing,” Publishers Marketing Association, Publishing University, New York, 2008

“The Library Market,” Publishers Marketing Association, New York, 2006

“Publishing and Online Search Environment,” Publisher’s Association of Los Angeles, 2005

“Finding Your Niche Through Online Marketing,” Publishing University, New York, 2005

“E-Books A to Z,” Publisher’s Association of Los Angeles, 2004

“Applications of the Digital Object Identifier,” Book Expo America, Los Angeles, CA, 2003

“Marketing, Ethics, and Internet” (in Spanish), III International Conference of Research on Information and Communication, University of Havana, Cuba, 2000

“The Market for Spanish-Language Books in the United States,” American Booksellers Association Conference, Miami, FL, 1993